The Sports Shop is more than just a sports talk radio show. By design, it’s a way of life, capturing the spirit of what happens when family, friends, and acquaintances gather to talk about the big game, who’s moving to what team, and who’s getting paid. It’s families watching Thanksgiving Day NFL or Christmas NBA. It’s everyday activities—the men at the barbershop and the women at the salon, and everybody at the cigar lounge, ready talk about what unites—a love of sports—rather than what divides (almost everything else!).
The Sports Shop is one of the fastest growing and most active sports talk shows on the air today. In radio good ratings and listeners do count. The show is fun with lots of personality, but more importantly, the sports topics and the mega sports star connections that are used every day. The show is super connected not just locally, but nationally, and that’s just part of why they have had success. It’s nice to have Duke, UNC, NCCU and NC State in your backyard also.
The payoff happened when Capitol Broadcasting discovered the duo when they first started and made a huge impression on a local AM station in Raleigh-Durham.
Reese explains, “We understand everyday we must talk about sports of interest that the audience is talking about. The audience will talk about the show if we talk about their sports interest. There are segments where we do tell the listeners what they need to know, but also what they want to know. We’ve been taught don’t look back. Every day we do our homework and give the locals what they want.”
Reese gives a lot of credit to his main coach–Lyles Media Group President Harry Lyles, who was the one who told him to create the show in the late 90’s when they first met. “I had the connections and the concept of the show, but Harry help me put all the pieces together and our success took off and continues to grow,” Reese said. “The Sports Shop is now full-time on Raleigh-Durham’s FM Capitol Broadcasting Sports station with other new opportunities to be announced soon.”